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Connecting 3rd Party APIs in Your Online Store

Enhance Your Store’s Performance, Marketing, and User Engagement

The E-Commerce Shop Builder makes it easy to connect with powerful third-party tools like Google Analytics, Facebook Pixel, and Twilio WhatsApp. These integrations help you monitor performance, improve marketing, and stay connected with your customers.

This guide will walk you through how to activate and configure each available API.

1. Google Analytics Integration

What is Google Analytics?

Google Analytics helps you understand visitor behavior on your website. You can track:

  • Pageviews

  • Session duration

  • Bounce rates

  • Conversions

  • Which pages or products get the most traffic

This insight is vital for making informed decisions, improving content strategy, and maximizing ROI.

How to Set It Up:

  1. Go to your admin panel.

  2. Navigate to:
    Setup & Configuration > Settings > 3rd Party API

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  3. In the Google Analytics section:

    • Enter your Google Analytics Tracking ID (e.g., UA-XXXXXXXXX-X or G-XXXXXXXXX)

    • Toggle the switch “Activate Google Analytics” to ON

    • Click Save.

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Where to Get Your Tracking ID:

  • Log in to your Google Analytics Account

  • Go to Admin > Property Settings > Tracking ID

  • Copy the ID and paste it into the required field

Once Activated:

  • Your website starts sending real-time tracking data to your Google Analytics dashboard

  • You can analyze traffic, user behavior, and more from your Analytics account

2. Facebook Pixel Integration

What is Facebook Pixel?

Facebook Pixel helps you track user activity on your store and measure the effectiveness of your Facebook and Instagram ads. With Pixel, you can:

  • Track conversions

  • Optimize ad delivery

  • Retarget users who visited your site

  • Build custom audiences

How to Set It Up:

  1. Under the Facebook Pixel Setting section:

    • Enter your Facebook Pixel ID

    • Toggle the “Activate Facebook Pixel” switch to ON

    • Click Save.

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Where to Get Your Pixel ID:

  • Log in to Meta Business Suite

  • Go to Events Manager > Data Sources

  • Select your Pixel and copy the Pixel ID

Once Activated:

  • Pixel starts tracking specific actions (purchases, sign-ups, add-to-cart, etc.)

  • You can use this data for more accurate ad targeting and remarketing

3. Twilio WhatsApp Notifications for User Registration

What is Twilio WhatsApp Integration?

This feature enables automated WhatsApp messages to users when they register on your site. It’s ideal for:

  • Instant registration confirmations

  • Personalized welcome messages

  • Phone number verification

How to Set It Up:

  1. In the Twilio WhatsApp section:

    • Enter your Twilio SID

    • Enter your Twilio Token

    • Enter your Twilio WhatsApp Number (e.g., +1234567890)

    • Toggle the “Activate Twilio WhatsApp Number” switch to ON

    • Click Save.

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Where to Get Your Twilio Credentials:

  • Log in to your Twilio Console

  • Go to the Dashboard

    • Copy the Account SID

    • Copy the Auth Token

    • Use the verified WhatsApp number from your Twilio setup

Once Activated:

  • New users will receive WhatsApp notifications immediately after registering

  • You can customize the welcome message in your store settings or contact support for template guidance

Summary Table

Integration Purpose Required Info Result
Google Analytics Track user behavior & performance GA Tracking ID Analytics data sent to GA dashboard
Facebook Pixel Optimize Facebook ads & track conversions Facebook Pixel ID Tracks actions, builds audiences
Twilio WhatsApp Send registration confirmations via WhatsApp SID, Token, WhatsApp Number Instant messaging to users

Best Practices

  • Double-check your credentials before saving

  • Monitor each service's dashboard to confirm data is flowing correctly

  • Use test registrations or ad previews to verify functionality

  • Don’t share your API keys or tokens publicly

By connecting these 3rd-party services, you're expanding the capabilities of your online store—making it smarter, faster, and more customer-focused.

Need help? Reach out to your reseller or support team to assist with the integration process.

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